British and American media in Germany

It is probably true to say that British and American media is represented everywhere in Germany. And you might fairly ask, ´Why is that´? Well, firstly it is to say that English is the most significant universal language. Not only is it the most spoken language globally but also the language that is mostly applied in culture, science and economy.

Furthermore, you can find British and American material in every german bookstore, cinema, television, phone and radio. Another big part in all of our lives plays ´social media´. It is something that I grew up with and, in addition, is a medium of communication that gives you the chance to exchange ideas. It is often said that especially young people like to use ´social media´, whereas on the contrary, it is less common for older people.

However, I think people in Germany are generally receptive for media from Britain and America. They are waiting for the release of their new favourite book (written by an English author)

or music album (that is published by an English band) and next to it, they´re enjoying English concerts, television and radio shows. To conclude, I think that the growing importance of English language will increase even more over time and its development is important in terms of the globalization.

-Karla Dalibor-