When it comes to estimating the influence of British and
American media on German culture, one just needs to open any available
newspaper and have a look at the TV-program: you will not find any channel
without at least one series of British or American origin (not even in
Bavaria). Either the original has been synchronized for the German market or
the concept has been copied like in Pop
Idol or Who wants to Be a Millionaire.
This is not only true for entertainment programs but also for programs with an
educational if not political approach like talk-shows or debates: these are of
genuinely American origin as well. Furthermore
this trend can be detected in most radio programs which are not only dominated
by English speaking/singing performers but which have also changed recognizably
in style of presentation ever since the market has been opened for private
broadcasting services depending on advertising revenues. In addition to British
and American programs being copied by German TV- and radio-stations the modern
audience can directly watch British or American programs on the internet or via
satellite. Whereas for example the BBC’s documentary branch is estimated a
program of high quality, most TV-series or telenovelas are seen as a part of
popular culture of entertainment without explicitly higher claims. Besides, lots of serious productions
such as documentary or independent movies can be found on German screens as
well. Therefore the influence of British and American media in German culture
definitely is a dominant one but should not be over-estimated in times of
general globalization. (259 words)
by Anja Reuer
No comments:
Post a Comment